Lethbridge's Word On the Street Festival won a flash mob contest sponsored by 2012 Communities Choosewell challenge, a provincial initiative to help communities to promote healthy eating and active living throughout the year. Their video of their flash mob at the Farmers Market at Exhibition Park was awarded a $2,500 grant that the Word On the Street Festival will be able to use towards their September 23 event. The event will include some of the easy healthy living ideas promoted during the month of June with giveaways from the Communities Choosewell initiative.
Video of the flash mob can be found on YouTube: http://www.youtube.com/watch?v=yLDHM9xmsu4
"This is very exciting for Lethbridge," says Lori Harasem, Recreation and Culture Development Manager with the City of Lethbridge. "We were hopeful someone would put on a flash mob in Lethbridge in June so we could have an entry into this provincial contest, and appreciated the Word On the Street Festival being willing to submit their video. This grant will help grow this fun community event which will continue to be free for everyone to attend."
The City of Lethbridge and Lethbridge College's Be Fit For Life program teamed up to take on the 2012 Communities Choosewell challenge. The month of June was designated as Acts of Random Physical Activity month, a challenge to help Albertans find ways to increase their daily activity levels easily and affordably.
Last year the City of Lethbridge was ranked as an Overall High Achiever in the provincial challenge, which comes with a grant that has allowed for affordable recreational opportunities for youth through the Be Fit For Life Centre. The goal is to receive these high accolades again for activities in our community in 2012 that will include an Iron Chef Challenge in late September and a Healthy Eating Challenge at the end of summer.